Broadcasting Success: How to Amplify Your Impact and Influence

A True Story: The Day a Simple Radio Broadcast Changed a City

By David Bolt, Founder of TenXed

A True Story: The Day a Simple Radio Broadcast Changed a City

It was 1954 in Birmingham, Alabama. A local radio station was preparing to broadcast a seemingly ordinary program—a live interview with a young, relatively unknown preacher. His voice was calm but carried a weight of conviction that couldn’t be ignored. His name? Dr. Martin Luther King Jr.

What started as a small, local radio broadcast that day ignited something extraordinary. His words traveled beyond the airwaves and stirred hearts across the city. Within weeks, his message of peaceful resistance and hope for racial equality had reached thousands. That single broadcast became the catalyst for the Montgomery Bus Boycott and, eventually, the Civil Rights Movement.

One man. One microphone. A city—and soon, a nation—transformed.

The Principle: Success Isn’t Just Achieved—It’s Broadcast

At TenXed, we believe success is not just something you quietly accomplish behind closed doors; it’s something you broadcast to multiply its reach and impact. Just like that radio program in 1954, the right message at the right time can set a movement in motion.

Whether you’re leading a charity, growing a business, or inspiring a community, broadcasting success does three critical things:

1. It Attracts New Opportunities. When people hear about your success, they want to be part of it. They offer their resources, time, and partnerships to be connected to something that’s winning.

2. It Builds Credibility and Trust. Success stories aren’t about bragging—they’re about building trust. People believe in what they can see and hear. Showcasing tangible results helps them believe that your mission isn’t just a dream; it’s a reality.

3. It Creates a Ripple Effect. Like that single broadcast in Birmingham, your success can inspire others to step up, take action, and multiply the mission far beyond what you could do alone.

How to Broadcast Your Success Effectively

At TenXed, we teach organisations and leaders a simple framework to broadcast success called S.I.G.N.A.L.:

• S – Showcase Your Wins Publicly Don’t hide your achievements. Share them across social media, newsletters, podcasts, and local media. People love real success stories.

• I – Invite Others into the Journey Broadcast success isn’t about standing on a pedestal; it’s about opening the door. Invite donors, volunteers, and partners to celebrate with you and see the impact firsthand.

• G – Give Credit Generously Always highlight the teams, partners, and contributors who helped along the way. This turns success into a shared victory and strengthens your relationships.

• N – Narrate the Struggle and the Victory People don’t just want to hear about the victory—they want to know the battle you fought to get there. This builds emotional connection and loyalty.

• A – Amplify on Multiple Channels Use every platform available—email, social media, events, earned media, and public speaking opportunities. Saturate the airwaves with hope and progress.

• L – Lead with Vision Every time you share a success, tie it back to the bigger picture. Let people know that this is just the beginning and invite them to be part of what’s next.

Final Thoughts: Don’t Just Chase Success—Broadcast It.

The difference between a quiet victory and a transformational movement is often visibility.

Dr. King didn’t wait until the Civil Rights Movement was complete before he started broadcasting hope—he spoke it into being long before the finish line was in sight.

You don’t need to wait until your mission is “complete” to share your story. Start broadcasting now. Shine a light on every small win. Celebrate every life changed. And as you do, you’ll find that your influence—and your impact—will multiply beyond anything you imagined.

Dave Bolt

Live. Love. Create.