MAGNETIC MISSION

“The moment we believe in the power of our dreams and our voices, we become unstoppable.”

— Dr. Tererai Trent, The Awakened Woman (2017)

True Story: A Tin Can, a Rock, and a Dream That Moved Nations

In the dusty village of Zvipani, Zimbabwe, a young girl named Tererai Trent was told her life would follow a set path—marriage by adolescence, children soon after, and no education. But something in her refused to accept that fate.

When a visitor came to her village and asked, “What are your dreams?” no one had ever asked her that before. That night, she wrote them down on a scrap of paper:

• Go to America

• Get a degree

• Earn a PhD

• Return to empower others

She sealed her list in a tin can and buried it beneath a rock.

Years later, she had achieved every one of those goals. Her story reached Oprah Winfrey, who called her the most inspiring guest she’d ever interviewed. Oprah funded the building of several schools in Zimbabwe because of her.

But it wasn’t just Tererai’s dreams that changed lives—it was her clarity. Her message was so focused, so full of purpose, that others wanted to be part of it.

“The moment we believe in the power of our dreams and our voices, we become unstoppable.”

— Dr. Tererai Trent, The Awakened Woman (2017)

At TenXed, we believe the same is true for every mission. When your message is clear, conviction-led, and powerfully aligned—you don’t chase support, you attract it.

That’s why we created Magnetic Mission.

Why This Matters

At TenXed, we work with passionate founders, boards, and leadership teams who know their work matters—but often struggle to communicate why in a way that engages others.

You might be:

• Leading transformational programs but struggling to express the big picture

• Trying to grow support without a clear or consistent voice

• Feeling like the mission is clear to you—but not to your audience

Magnetic Mission is a four-session process to change that.

It’s not branding fluff. It’s strategic alignment. It’s voice clarity. And it’s about equipping your team to attract the right donors, volunteers, and advocates—without exhaustion or confusion.

The 

MAGNET

Framework

Here’s the six-part model we walk through together:

M – MESSAGE THAT MOVES

Craft a message that stirs hearts, not just ticks boxes. Language that’s memorable, personal, and full of meaning.

A – AUTHENTIC STORYTELLING

People connect through story. We’ll help you find and use the stories that have shaped your why—and can inspire others to act.

G – GAPS AND GAINS

Every organisation has assets hiding in plain sight. We’ll help you see what you have, where the gaps are, and what you’re ready to activate.

N – NEEDS MADE TANGIBLE

Vague asks get vague results. We’ll make your needs specific, visible, and easy for people to say yes to.

E – ENGAGEMENT PATHWAYS

People want to help. You just need to show them how. We’ll design practical ways for people to give, serve, share, and stay connected.

T – TRANSFORMATION OVER TRANSACTION

You’re not just managing a service. You’re changing lives. This is where we reframe your messaging around legacy—not logistics.

The Four Sessions

Each session runs for 120 minutes and is best experienced with key staff and board members involved.

Session 1: THE FIRE

Clarify the core conviction behind your work and co-create a unifying Why Statement.

• Capture your founding conviction

• Identify the stories that shaped your mission

• Write a compelling Why Statement

Session 2: THE ORIENTATION

Map your current reality and begin building your Asset & Acquisition Register.

• Review your people, programs, systems, and networks

• Highlight gaps, tensions, and opportunities

• Build a live register of strengths and prospects

Session 3: STRATEGIC IDENTITY

Refine your Mission, Vision, and Change Narrative into language that aligns your entire team.

• Mission – What you do

• Vision – Where you’re going

• Change Narrative – The difference you’re making

• Create consistency across internal and external messaging

Session 4: MESSAGING & MOBILISATION

Turn strategy into usable messaging that sparks action and engagement.

• Messaging Suite:

   • Elevator (short and inspiring)

   • Boardroom (clear and strategic)

   • Auditorium (emotional and wide-reaching)

• Begin building pathways for donor, volunteer, and advocate engagement

What You’ll Walk Away With

• Refined Why Statement

• Aligned Mission, Vision & Change Narrative

• Custom Asset & Acquisition Register

• Complete 3-Part Messaging Suite

• Final Recommendations Memo

• Session notes, editable documents, and rollout tools

• Optional Board Presentation Support

Engagement Overview

Engagement Title: Magnetic Mission

Format: Min Four x 120-minute strategy sessions

Delivery: Zoom or in person

Timeline: 5–6 weeks

Why Your Boards Might Love It

• Creates message clarity across governance, staff, and supporters

• Lays foundations for effective fundraising, grant writing, and recruitment

• Provides tools, not just theory—everything is designed for action

• Strengthens alignment across leadership, program, and public engagement

• Equips board members with language they can use with confidence

From Dave’s Desk

Clarity doesn’t come from cleverness. It comes from courage.

And sometimes the bravest thing a leader can do is stop, name what’s really driving them, and say, “I can’t carry this alone anymore.”

I built this framework because I’ve seen what happens when the ones who give everything to others start running on empty. The burden of vision gets heavy. Messaging becomes muddled. And slowly, the mission starts dimming.

Magnetic Mission is about reigniting that flame.

It’s about supporting the supporter.

Leading the leader.

Helping you put language around the ache you’ve been carrying—and turning it into clarity others can run with.

Because what you’re building matters. And it deserves to be heard, understood, and joined.

Let’s put the weight back where it belongs—shared, structured, and strong enough to grow.

Ready to Begin?

If you’re a leader, founder, or board chair—let’s talk.

This short engagement has helped organisations strengthen their message, unify their teams, and attract the right kind of support. We’d love to help you do the same.

Let's book your first session.

Let’s make your mission magnetic.

Much Love

Dave Bolt - LIVE > LOVE > CREATE